The introduction of the marketing concept in government agencies
Year of publication: |
1977
|
---|---|
Authors: | Rijcke, J. de ; Duyck, R. |
Published in: |
European research : marketing, opinion, advertising. - Amsterdam : Kluwer, ISSN 0304-4297, ZDB-ID 187529-2. - Vol. 5.1977, 4, p. 164-171
|
Subject: | Behörde | Marktforschung |
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