The inverted curvilinear effects of business relationships on institutional success : the moderating role of global role complexity
Year of publication: |
2022
|
---|---|
Authors: | Sharma, Revti Raman ; Raskovic, Matevz ; Singh, Balwinder |
Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 1, p. 1-23
|
Subject: | Business-to-business relationships | Global role complexity | India | Institutional success | New Zealand | Relationship quality | Neuseeland | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Indien | B-to-B-Marketing | Business-to-business marketing |
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