THE INVESTMENT ATTRACTIVENESS EVALUATION: METHODS AND MEASUREMENT FEATURES

Today, enterprises operate under the fierce competition. So, there is a need of quick reaction on changes in external environment, and improvement of the performance. Constant development is the key to success for any organization. However, this process requires investment - the growth engine for the company. The only way to attract the capital and strengthen market positions is raising the level of the investment appeal. Approaches determination of the investment attractiveness evaluation, gives a deeper understanding of this economic category, and as a consequence the possibility of effective investment attractiveness management - one of the main tasks for any enterprise