The invigorating influence of relationship marketing on purchase intention in fine arts sector
Year of publication: |
2022
|
---|---|
Authors: | Moslehpour, Massoud ; Song, Chanho ; Tung Tran Anh ; Wong, Wing Keung ; Enkhtaivan, Ochirt |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 4, p. 573-591
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Subject: | Communication | Fine art marketing | Fine arts | Perceived satisfaction | Purchase intention | Relationship investment | Relationship marketing | Trust | Beziehungsmarketing | Kunst | Arts | Kunsthandel | Art trade | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Marketingmanagement | Marketing management |
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