The IPO as a marketing event : a survey
Year of publication: |
2008
|
---|---|
Authors: | Fischer, Benjamin ; In, Rae-Jin ; Kabwasa, Adolé ; Kretschmer, Annika ; Paffendorf, Sonja |
Published in: |
Investor relations management : the perspective of German property companies. - München : Going Public Media, ISBN 978-3-937459-49-3. - 2008, p. 125-139
|
Subject: | Immobilienwirtschaft | Real estate industry | Börsengang | Initial public offering | Marketingmanagement | Marketing management | Deutschland | Germany |
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