—The IRI Marketing Data Set
Year of publication: |
2008
|
---|---|
Authors: | Bronnenberg, Bart J. ; Kruger, Michael W. ; Mela, Carl F. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 4, p. 745-748
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | price | promotion | product | distribution | sales |
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