The journey to a personal brand

An ever changing world -- From brands to personal branding -- The personal brand equation -- Creating a personal brand profile -- Getting into the detail of the personal brand profile -- Giving your brand superior competitive -- Honing the building block of your personal brand -- The archetypes that shape your personal brand -- Your personal brand value proposition -- Your personal brand narrative -- Launching your over the digital parapet -- Content is nothing without context -- Overview of the personal brand development process.