The journey towards customer centricity and service growth in B2B : a commentary and research directions
Year of publication: |
June 2018
|
---|---|
Authors: | Ulaga, Wolfgang |
Other Persons: | Shabshab, Nabil (contributor) ; Jaworski, Bernard J. (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 1/2, p. 80-83
|
Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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