The key drivers of online consumers' intention to purchase in an online auction : a reference from Southeast emerging market
Year of publication: |
2014
|
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Authors: | Saputra, Ruswiati Surya ; Ari Warokka ; Naruephai, Nanchaya |
Published in: |
Inventi impact: international trade. - Bhopal : IJPL, ISSN 2249-0930, ZDB-ID 2681336-1. - 2014, 2, p. 68-84
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Subject: | Online consumers' | Intention to purchase | Online auction | Shopping website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Website | Electronic Commerce | E-commerce | Internet-Auktion | Online-Marketing | Internet marketing | Auktion | Auction |
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