The "killer" ad: an assessment of advertising violence
Year of publication: |
2010
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Authors: | Söderlund, Magnus ; Dahlén, Micael |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 11 (16.11.), p. 1811-1839
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Saved in:
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