The launch strategy choices in China's pharmaceutical market
Year of publication: |
2016
|
---|---|
Authors: | Gu, Vicky Ching ; Burns, James R. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 3, p. 339-356
|
Subject: | Competitive environment | China pharmaceutical industry | Launch strategy | New drug performance | Resource availability | Pharmaindustrie | Pharmaceutical industry | China | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market |
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