The leader of the pack : how Chewy became the alpha figure
Year of publication: |
2024
|
---|---|
Authors: | Weinstein, Art T. ; Alegria, Christopher ; Araujo, Daniela ; Carvallo, Diana Ramirez ; Cubides, Luz Helena ; Salinas, Annmarie |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 45.2024, 4, p. 282-291
|
Subject: | Chewy | Customer service | Customer value | E-commerce | Marketing strategy | Online shopping | Pet industry | Online-Handel | Online retailing | Electronic Commerce | Kundenwert | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Marketingmanagement | Marketing management |
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