The lean product playbook : how to innovate with minimum viable products and rapid customer feedback

Intro -- Title Page -- Copyright -- Table of Contents -- Dedication -- Introduction: Why Products Fail and How Lean Changes the Game -- Why Products Fail -- Why This Book? -- Who Is This Book For? -- How This Book Is Organized -- Part I: Core Concepts -- Chapter 1: Achieving Product-Market Fit with the Lean Product Process -- What Is Product-Market Fit? -- The Product-Market Fit Pyramid -- Quicken: from #47 to #1 -- The Lean Product Process -- Chapter 2: Problem Space versus Solution Space -- The Space Pen -- Problems Define Markets -- The What and the How -- Outside-In Product Development -- Should You Listen to Customers? -- A Tale of Two Apple Features -- Using the Solution Space to Discover the Problem Space -- Part II: The Lean Product Process -- Chapter 3: Determine Your Target Customer (Step 1) -- Fishing for Customers -- How to Segment Your Target Market -- Users versus Buyers -- Technology Adoption Life Cycle -- Personas -- Chapter 4: Identify Underserved Customer Needs (Step 2) -- A Customer Need by Any Other Name -- Customer Needs Example: TurboTax -- Customer Discovery Interviews -- Customer Benefit Ladders -- Hierarchies of Needs -- The Importance versus Satisfaction Framework -- Related Frameworks -- Visualizing Customer Value -- The Kano Model -- Putting the Frameworks to Use -- Chapter 5: Define Your Value Proposition (Step 3) -- Strategy Means Saying "No" -- Value Propositions for Search Engines -- Not So Cuil -- Building Your Product Value Proposition -- Skating to Where the Puck Will Be -- The Flip Video Camera -- Predicting the Future with Value Propositions -- Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4) -- User Stories: Features with Benefits -- Breaking Features Down -- Smaller Batch Sizes Are Better -- Scoping with Story Points -- Using Return on Investment to Prioritize.