The learning effects of brands : determined through Markovian analysis of brand switching
Dilip Roy ; Rupam Tewari; Anupama Tewari
| Year of publication: |
2009
|
|---|---|
| Authors: | Roy, Dilip ; Tewari, Rupam ; Tewari, Anupama |
| Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 1.2009, 2, p. 1-13
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markov-Kette | Markov chain | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914673