The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Year of publication: |
2021
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Authors: | Koku, Paul Sergius |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 38.2021, 1, p. 23-34
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Subject: | Direct-to-consumer advertising | ethical implications | prescription drugs | USA | United States | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Ethik | Ethics | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry |
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