The legitimacy of subsidiary issue selling : balancing positive & negative attention from corporate headquarters
Year of publication: |
June 2016
|
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Authors: | Conroy, Kieran M. ; Collings, David G. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 51.2016, 4, p. 612-627
|
Subject: | Issue selling | Negative attention | Positive attention | Subsidiary legitimacy | CHQ-subsidiary relations | MNE | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Wahrnehmung | Perception | Legitimität | Legitimacy | Unternehmenszentrale | Corporate headquarters | Tochtergesellschaft | Subsidiary company |
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