The licensing business handbook : how to make money, protect trademarks, extend product lines, ...
Year of publication: |
1997 ; 2. ed.
|
---|---|
Authors: | Raugust, Karen |
Publisher: |
New York, NY : EPM Communications |
Subject: | Lizenzhandel |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Böll, Karin, (2001)
-
Merchandising und Licensing für Rundfunkunternehmen
Brem, Christian, (2002)
-
Licensing und Merchandising : Grundlagen und Praxis des Marketings mit Lizenzen
Schäfer, Tim, (2003)
- More ...
-
Merchandise licensing in the television industry
Raugust, Karen, (1996)
-
The animation business handbook
Raugust, Karen, (2004)
-
Raugust, Karen, (1998)
- More ...