The light at the end of the tunnel : marketing to seniors
Year of publication: |
2023
|
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Authors: | Hirsch, Peter B. |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 44.2023, 2, p. 114-116
|
Subject: | Baby boomers | Gen X | Gen Z | Generational cohorts | Marketing | Millennials | Seniors | Altersgruppe | Age group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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