The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Year of publication: |
2019
|
---|---|
Authors: | Sinha, Somesh Kumar ; Verma, Priyanka |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 20.2019, 2, p. 498-514
|
Subject: | Utilitarian benefit | hedonic benefit | sales promotion | consumer’s perception | urban consumers | rural consumers |
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