The little blue book of marketing : build a killer plan in less than a day
Paul Kurnit and Steve Lance
| Year of publication: |
2010
|
|---|---|
| Authors: | Kurnit, Paul ; Lance, Steve |
| Publisher: |
New York, NY [u.a.] : Portfolio |
| Subject: | Strategisches Management | Unternehmensführung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 273 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-591-84305-4 ; 1-591-84305-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004958041