The living product : using the creative nature of metaphors in the search for sustainable marketing
Year of publication: |
2008
|
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Authors: | Mitchell, Ingrid Kajzer ; Saren, Michael |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 17.2008, 6, p. 398-410
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Subject: | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Theorie | Theory |
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