The localization choice of multinational firms’ R&D centers : a survey in the Piedmont area
Year of publication: |
2014
|
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Authors: | Bresciani, Stefano ; Ferraris, Alberto |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 4, p. 481-499
|
Subject: | multinational | localization choice | R&D Centers | Multinationales Unternehmen | Transnational corporation | Betriebliche Standortwahl | Firm location choice | Auslandsinvestition | Foreign investment | Theorie | Theory |
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