The locus of choice : personal causality and satisfaction with hedonic and utilitarian decisions
Year of publication: |
2011
|
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Authors: | Botti, Simona ; McGill, Ann L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 6, p. 1065-1078
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Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Großbritannien | United Kingdom | USA | United States |
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