The logic of the gift and the bonding value : a new perspective for business management
Year of publication: |
2011
|
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Authors: | Faldetta, Guglielmo ; Paternostro, Sergio |
Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 30.2011, 6, p. 594-604
|
Subject: | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Stakeholder | Strategisches Management | Strategic management |
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