The Logistic Principles for Fast Flexible Strategy Design of the Company in Crisis Time

The article deals with design of the logistic principles enabling an enterprise to create a strategy flexible in terms of business and marketing and stable and steady in terms of manufacturing. In order to create a strategy model the following principles can be applied: shortening the period of capacity planning combined with flexible planning, SYNCRO – MRP (Material Required Planning) principle, the application of forecasting in capacity planning, creation with partners of one of the cooperation forms such as supply chain, demand chain, lean supply chain, agile supply chain, leagile supply chain, and using the DBR (Drum Buffer Rope), APS (Advanced Planning System) and SCP (Supply Chain Planning) systems. The article describes application of this principle for model design of the flexible strategy for Chemosvit fólie a. s. company, and the results of this application in the crisis time 2009–2011.