The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Year of publication: |
2003
|
---|---|
Authors: | Berndt, Ernst R. ; Kyle, Margaret K. ; Ling, Davina C. |
Other Persons: | Morgan, Steve (contributor) |
Published in: |
Scanner data and price indexes. - Chicago, Ill. [u.a.] : Univ. of Chicago Press, ISBN 0-226-23965-9. - 2003, p. 229-267
|
Subject: | Patentrecht | Patent law | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Generika | Generic drugs | Imitationsstrategie | Imitation strategy | Marketingmanagement | Marketing management | Rezeptfreies Arzneimittel | OTC pharmaceuticals | USA | United States |
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