The long tail and its implications for media audience measurement
Year of publication: |
2008
|
---|---|
Authors: | McDonald, Scott |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 313-319
|
Subject: | Innovation | Internet | Electronic Commerce | E-commerce | Nachfrage | Demand | Mediensektor | Media industries | Welt | World |
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