The long tail : myth or reality?
Pierre-Jean Benghozi; Françoise Benhamou
| Year of publication: |
2010
|
|---|---|
| Authors: | Benghozi, Pierre-Jean ; Benhamou, Françoise |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 12.2010, 3, p. 43-53
|
| Subject: | Kultursektor | Cultural sector | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Nischenstrategie | Niche marketing strategy | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in franz. und span. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985155