The longer long tail : how endless choice is creating unlimited demand
Chris Anderson
| Year of publication: |
2009 ; updated and expanded ed.
|
|---|---|
| Authors: | Anderson, Chris |
| Publisher: |
London : Random House Business |
| Subject: | Internet | Electronic Commerce | E-commerce | Technischer Fortschritt | Technological change | Marketing | Nischenstrategie | Niche marketing strategy | Nachfrage | Demand | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 267 S Ill. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk Includes bibliographical references and index Previous ed.: published as The long tail. 2007. - Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 1-84794-036-6 ; 978-1-84794-036-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003829250