The Loss in Meaning : Influence of Strategy Language and Modern Financial Discourse on the Working Concepts in Islamic Banking and Finance

This paper employs Wittgenstein language-games to analyze strategy language used by leaders of Islamic finance industry to envision its future. The analysis infers that the explicit market orientation of strategy language and modern knowledge of finance has redefined various concepts related of Islamic finance at the cost of its original spirit. This may also have adverse effects on developing ethical and spiritual orientation of Islamic banks. The concerned academia and scholarship therefore need to review such trends and work to prevent the subsequent degradation in the public image of IFIs to avoid disappointments of religiously inspired customers