The loss leader os a turkey: Targeted discounts from multi-product competitors
Year of publication: |
2006
|
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Authors: | DeGraba, Patrick J. |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 24.2006, 3, p. 613-628
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Subject: | Mehrproduktfertigung | Multiproduct production | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory |
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