The loyalty effect : the hidden force behind growth, profits, and lasting value

Frederick F. Reichheld with Thomas Teal

Preface to the Paperback Edition: Loyalty in the Twenty-First Century -- Loyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections

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Year of publication:	c1996
Authors:	Reichheld, Frederick F.
Other Persons:	Teal, Thomas (contributor)
Institutions:	NetLibrary, Inc (contributor)
Publisher:	Boston, Mass : Harvard Business School Press
Subject:	Management \| Treue
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	xii, 323 p ill 24 cm
Series:	EBSCOhost eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 311-314) and index Electronic reproduction, Boulder, Colo : NetLibrary, 1999 Preface to the Paperback Edition: Loyalty in the Twenty-First CenturyLoyalty and ValueThe Economics of Customer LoyaltyThe Right CustomersThe Right EmployeesProductivityThe Right InvestorsIn Search of FailureThe Right MeasuresTransforming the Value PropositionPartnerships for ChangeGetting Started: The Path Toward Zero Defections.
ISBN:	0-585-05642-0 ; 978-0-585-05642-5 ; 0-87584-448-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011479609