The lure of the brand : evidence from the European mutual fund industry
Year of publication: |
2015
|
---|---|
Authors: | Hazenberg, Jan Jaap ; Irek, Fabian ; Scheer, Willem van der ; Stefanova, Mariela |
Published in: |
European financial management : the journal of the European Financial Management Association. - Oxford : Wiley-Blackwell, ISSN 1354-7798, ZDB-ID 1235378-4. - Vol. 21.2015, 5, p. 867-904
|
Subject: | mutual funds | fund flows | fund performance | marketing | brand image | Investmentfonds | Investment Fund | Markenimage | Brand image | Markenführung | Brand management | Performance-Messung | Performance measurement | Portfolio-Management | Portfolio selection |
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