THE MACRO-RISK OF DOING BUSINESS IN CENTRAL AND EASTERN EUROPE

What happens when the company that creates country and company rankings is guilty of fraud? The economy must re-evaluate the way it is establishing the hierarchy of business “heroes” and how it classifies the transnational corporations and how countries rank after they are screened for their intermediate ranks at political, economic, financial and country level. This paper studies the phenomenon of transnational relations and the pressure of multiculturalism on corporate governance done in countries that are situated in the Central and Eastern part of Europe and have as common economic characteristic the fact that they are emergent markets.