The "made in Germany" champion brands : nation branding, innovation and world export leadership
Ugesh A. Joseph
| Year of publication: |
2013
|
|---|---|
| Authors: | Joseph, Ugesh A. |
| Other Persons: | Joseph, Ugesh Anthony (contributor) |
| Publisher: |
Farnham [u.a.] : Gower |
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Standortmarketing | Place marketing | Deutschland | Germany | Markenpolitik | Internationales Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 285 S. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | ForewordBranding & the "Made in Germany" brand : a perspective -- From rubble to an economic miracle to a world export leader -- The superstars -- The stars -- The facilitators & influencers -- The less-known champions -- Some innovative & emergent stars -- After-word -- References & bibliography. Erscheint: 01. August 2013 |
| ISBN: | 978-1-4094-6646-8 ; 978-1-4094-6647-5 ; 978-1-4094-6648-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205465