The magic that makes customer experiences stick
Year of publication: |
2019
|
---|---|
Authors: | Thomke, Stefan H. |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 61.2019, 1, p. 56-63
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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