The main determinants of Bollywood movie box office sales
Year of publication: |
2010
|
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Authors: | Fetscherin, Marc |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 5, p. 461-476
|
Subject: | Verkauf | Selling | Erfolgsfaktor | Success factor | Filmwirtschaft | Film industry | Indisch | Indian | USA | United States | Großbritannien | United Kingdom |
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