The Main Factors for Retirement Preparation : The Case of SME Among Thai Elderly

Objective: This study identifies factors of retirement preparation among the Thai elderly in Thailand. Methodology: The sample of this study included five key informants who were experts in Thailand. Content analysis was performed to analyse the qualitative data through in-depth interviews. Findings: The study’s findings revealed the main factors for retirement preparation, which include mental-emotional element, physical factor, family and friend relationships, income, healthcare service and medical treatment, finance and monetary value, long-term investment, life insurance, and small and medium enterprise (SME) investment. The most critical factor in this study is SME investment among the Thai elderly. Implication: The study's findings may benefit business owners and marketers involved in SME management. Understanding the factors that influence retirement preparation among the Thai elderly may also aid in the development of effective strategic planning