The making of marketing decisions in modern marketing environments
Year of publication: |
2023
|
---|---|
Authors: | Nordin, Fredrik ; Ravald, Annika |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 162.2023, p. 1-10
|
Subject: | Decision-making | Managerial | Modern marketing environments | Situated cognition | Naturalistic decision-making | Marketing | Entscheidung | Decision | Kognition | Cognition |
-
Looser, Leonie, (2024)
-
Smith, Andrew, (2021)
-
Comment on "Heuristics in the strategy context" by Bingham and Eisenhardt (2011)
Vuori, Natalia, (2014)
- More ...
-
Making sense of service dynamics : the honeybee metaphor
Brozovic, Danilo, (2015)
-
Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik, (2018)
-
Managing relationship gaps : a practitioner perspective
Nordin, Fredrik, (2016)
- More ...