The making of the sensuous consumer
Pascale Desroches and Jean-Sébastien Marcoux
| Year of publication: |
2011
|
|---|---|
| Authors: | Desroches, Pascale ; Marcoux, Jean-Sébastien |
| Published in: |
Inside marketing : practices, ideologies, devices. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-957674-6. - 2011, p. 162-182
|
| Subject: | Produktentwicklung | New product development | Kosmetik | Cosmetics | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938707