The management game of communication

edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway, Stefania Romenti, IULM University, Milan, Italy, Ansgar Zerfass, University of Leipzig, Leipzig, Germany, BI Norweigian Business School, Oslo, Norway.

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

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Year of publication:	2016
Other Persons:	Brønn, Peggy Simcic (ed.) ; Romenti, Stefania (ed.) ; Zerfaß, Ansgar (ed.)
Publisher:	United Kingdom : Emerald
Subject:	Spieltheorie \| Game theory \| Kommunikation \| Communication \| Nash-Gleichgewicht \| Nash equilibrium

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Extent:	1 online resource (316 pages)
Series:	Advances in public relations and communication management ; volume 1 Advances in Public Relations and Communication Management Ser. ; v.1
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-78635-715-1 ; 978-1-78635-716-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012684323