The manager's guide to competitive marketing strategies
Norton Paley
| Alternative title: | Competitive marketing strategies |
|---|---|
| Year of publication: |
2006 ; 3. ed.
|
| Authors: | Paley, Norton |
| Publisher: |
London [u.a.] : Thorogood |
| Subject: | Marketing | Planning | Case studies | Management | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 412 S. : Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999 |
| ISBN: | 1-85418-365-6 ; 1-85418-370-2 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004806815