The manager's guide to competitive marketing strategies
Alternative title: | Competitive marketing strategies |
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Year of publication: |
2006 ; 3. ed.
|
Authors: | Paley, Norton |
Publisher: |
London [u.a.] : Thorogood |
Subject: | Marketing | Planning | Case studies | Management | Strategic planning |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | X, 412 S. : Ill., graph. Darst. 24cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999 |
ISBN: | 1-85418-365-6 ; 1-85418-370-2 |
Classification: | Unternehmensführung ; Marketing |
Source: |
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