The managerial flash sales dash : is there advantage or disadvantage at the finish line?
Katerina Berezina, Kelly J. Semrad, Svetlana Stepchenkova, Cihan Cobanoglu
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Berezina, Katerina ; Semrad, Kelly J. ; Stepchenkova, Svetlana ; Cobanoglu, Cihan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 54.2016, p. 12-24
|
| Subject: | Hotel | Flash sales | Groupon™ | Discounting | Electronic distribution channel | Vertriebsweg | Distribution channel | Hotellerie | Hotel industry | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473988