The manufacturing-marketing conflict under vertical product differentiation
Year of publication: |
2022
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Authors: | Fang, Lei ; Zhao, Sai |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 8, p. 4028-4040
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Subject: | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Zahlungsbereitschaftsanalyse | Willingness to pay | Duopol | Duopoly | Theorie | Theory |
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