The many paths of value creation in brand alliances : Resource combining and governance mechanisms
Year of publication: |
2009-09
|
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Authors: | Coulibaly, Mantiaba ; Sauvée, Loïc |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Resource combining | Governance | Brand | Alliance |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; M31 - Marketing ; G34 - Mergers; Acquisitions; Restructuring; Corporate Governance |
Source: |
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The many paths of value creation in brand alliances : Resource combining and governance mechanisms.
Coulibaly, Mantiaba,
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Conceptualization of value creation process in brand alliances : static and dynamic views
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Sauvée, Loïc, (2010)
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