The market access of innovation in health care : insights from EC-funded research
Year of publication: |
2022
|
---|---|
Authors: | Lettieri, Emanuele ; Marone, Laura ; Spezia, Nicola ; Gheno, Ilenia ; Mambretti, Cinzia ; Andreoni, Giuseppe |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 8, p. 1717-1733
|
Subject: | Business model | Health care | Innovation | Market access | Platform | Silver economy | Markteintritt | Market entry | Gesundheitsversorgung | Geschäftsmodell | Gesundheitswesen | Health care system | Medizin | Medical sciences | Konsumentenverhalten | Consumer behaviour |
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