The market development of new industrial products
Year of publication: |
1972
|
---|---|
Authors: | Briscoe, G. ; Cannon, T. ; Lewis, A. L. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 6.1972, 1, p. 7-16
|
Subject: | Innovation |
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