The Market for Fake Observations

We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more entry in the product market, the more competitive the media market is. The paper is the first combining a study of media markets with a behavioral foundation of how advertising a¤ects the demand for the advertised products.

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Year of publication:	2011-11-04
Authors:	Brekke, Kjellr Arne ; Nilsen, Tore
Institutions:	Økonomisk institutt, Universitetet i Oslo
Subject:	Advertising \| Media Market \| Availability Heuristic \| Network Externalities

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Extent:	application/pdf
Series:	Memorandum.
Type of publication:	Book / Working Paper
Notes:	Published as Brekke, Kjell Arne and Tore Nilssen, 'Media Competition Enhances New-Product Entry: On the Market for Fake Observations' in Information Economics and Policy, 2015, pages 59-66. The text is part of a series Memorandum Number 25/2011 20 pages
Classification:	L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011249395