The market for obstetrical services: an integrative approach to building relationships
Year of publication: |
1995
|
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Authors: | Stevenson Marshall, Brenda ; Javalgi, Rajshekhar G. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 1, p. 60-68
|
Publisher: |
MCB UP Ltd |
Subject: | Customer loyalty | Hospitals | Information resources management | Marketing strategy | Maternity services | Medical professions | Relationship marketing | USA | Women |
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