The Market-Implied Economic Lives of Advertising Expenses and R&D Expenses
Year of publication: |
2005-08-01
|
---|---|
Authors: | Miller, Tom W. ; Mathisen, Richard W. ; McAllister, John P. |
Publisher: |
Kennesaw State University |
Subject: | ADVERTISING spending | RESEARCH & development | ECONOMIC life of fixed assets | CAPITAL investments | AMORTIZATION | CAPITAL | Business | Finance and Financial Management | Marketing |
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